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Colorado Performance Excellence Firm Selected to Train Leaders of Global Manufacturing Company

Guild Associates selected to provide leadership training to help increase industrial firm’s overall efficiency and competitiveness

Boulder, CO, February 28, 2005 – Guild Associates, LLC, a performance excellence consulting firm, has recently secured a one-year contract to provide leadership training for top executives at Belgium-based Carmeuse, a global producer of a wide variety of limestone products. President and Founder of Guild Associates, Michael Watkins, will work closely with Carmeuse leaders from various locations to develop the skills necessary to increase productivity and efficiency among a diverse workforce.

Training efforts will include a series of four practicums designed to help leaders inspire workers to achieve higher performance levels as opposed to motivating employees to work harder. These practicums include discussions on organizational alignment, managing people and performance, and planning for action. Other companies utilizing this approach via Guild Associates includes aerospace manufacturer Rockwell Collins.

“Achieving performance goals is not about working harder, but working better, smarter and more efficiently than your competitors,” said Watkins. “To create positive change, you must be able to inspire rather than simply lead or motivate. You do this by appealing to the core emotions of human nature and helping people self-actualize. It requires far more than training sessions and performance rehearsals.”

Guild Associates began training programs in February and will initially focus on leaders from locations throughout the U.S.

“Guild Associates was selected from among several candidates as our leadership partner due to their extraordinary track record for creating more productive and efficient workforces,” said Cliff Purington, director of Human Resource Development for Carmeuse. We are excited about the process as well as the end result.”

About Guild Associates
Founded in 2001, Guild Associates, LLC, develops and executes growth-generating programs and systems for businesses in all industries, and government agencies. The company’s core purpose is to assist organizations in the pursuit of performance excellence. To achieve this goal, Guild Associates has assembled an alliance of highly accomplished professionals that work together to create customized programs in the areas of performance excellence, project management, e-learning and knowledge management, training and education, competency management, and systems integration. Guild Associates is led by Michael Watkins who has more than 17 years of diverse experience and a solid track record for substantial business growth. He has served as President, Vice President, Chief Operations Officer, and General Manager for several large corporations. More information about Michael Watkins and Guild Associates can be found at www.guildassocs.com or by calling 303.433.6305.

About The Carmeus Group
The Carmeuse Group is a world leader in the production and marketing of limestone and dolomitic products for industrial use (calcium carbonate, calcium/magnesium carbonate); lime (calcium oxide) and dolime (calcium/magnesium oxide); and hydrated lime (calcium hydroxide).

Carmeuse is in a constant state of innovation as it develops its wide range of products and services, endowing them with multipurpose physical and chemical characteristics. This is required to meet the changing needs of its highly diversified clientele. For more information, visit www.carmeuse.be.

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LOCAL BUSINESS LEADER SELECTED TO PRESENT
STRATEGY FOR PERFORMANCE EXCELLENCE AT DELPHI GROUP SUMMIT

Global market advisor and thought leader in business strategy and information technology adds Boulder-based Guild Associates President to prestigious line up

Boulder, CO - July 20, 2004: President and Founder of Guild Associates, Michael Watkins, was recently selected to present at the Delphi Group’s Business Process Excellence 2004 Summit, an executive-focused conference highlighting business process management, innovation, governance and standards. Watkins was selected to present his “Six Sure Steps to Greater Productivity and Performance”, a unique approach to increasing productivity among employees at all levels.

Watkins’ presentation will discuss how his unique strategy is being used at Rockwell Collins, a global aeropace manufacturing firm. He will be accompanied by a representative from Rockwell Collins Training and Development department.

The “Six Sure Steps to Greater Productivity and Performance” approach has significantly impacted organizations’ productivity by “entrepreneurializing employees” or creating passion for excellence and personal growth among all levels of an organization – from entry level new-hires to seasoned C-level executives. A Denver-based property management company was able to reduce attrition among managers from 125% to 17% in just a few weeks.

“I’m very honored that a globally renowned and respected organization such as the Delphi Group values the innovative approach I have developed for achieving performance excellence throughout an organization,” said Watkins. “Equally, I am excited to share these principles with some of the nation’s greatest business leaders in order to help them impact the performance and lives of many individuals.”

A brief summary of the Six Steps follows:

Step 1: Define Competencies
Managers must develop and present entrepreneurial competencies required for success in a given position by defining the productivity goals and necessary skills.

Step 2: Enable Self-Assessments
Organizations must empower employees to self-assess their own job performance skills and knowledge; and determine gaps.

Step 3: Provide Development Tools
One of the goals of employee development is to instill a willingness for employees to impact their surroundings vs. letting their surroundings impact them. In order for employees to take the initiative to improve performance and productivity, they must be given the tools to grow their skills and efficiency.

Step 4: Reward and Recognize
A key part of the development process is to execute reward and recognition programs that drive entrepreneurial behaviors and create a sense of accountability for one’s personal growth and learning.

Step 5: Create a Supportive Culture
Management in all areas needs to build a culture that supports entrepreneurial thinking from the ground up by including entry level workers to CEOs in development programs.

Step 6: Define Company Values
Organizations must stand for something by defining company values and empowering individuals to define what they stand for. Each employee is either a positive or negative brand of their own entity, depending on his or her level of contribution and desire to achieve.

With the right technology and IT components in place, companies property executing this strategy can actually do more with less, and become more capable of responding to the needs of the marketplace quickly and efficiently.

The Delphi Group Business Process Excellence 2004 Summit will be held October 4 – 7 in San Diego. For more information about this event, visit www.delphigroup.com. For more information about Michael Watkins or Guild Associates, please contact Carolyn at 303.433.6305.

About Guild Associates
Founded in 2001, Guild Associates, LLC, develops and executes growth-generating programs and systems for businesses in all industries, and government agencies. The company’s core purpose is to assist organizations in the pursuit of performance excellence. To achieve this goal, Guild Associates has assembled an alliance of highly accomplished professionals that work together to create customized programs in the areas of performance excellence, project management, e-learning and knowledge management, training and education, competency management, and systems integration. Guild Associates is led by Michael Watkins who has more than 17 years of diverse experience and a solid track record for substantial business growth. He has served as President, Vice President, Chief Operations Officer, and General Manager for several large corporations. He has both MBA and JD degrees.

More information about Michael Watkins and Guild Associates can be found at www.guildassocs.com or by calling 303.433.6305.

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COLORADO PERFORMANCE EXCELLENCE PROGRAM APPOINTS MICHAEL WATKINS TO BOARD OF EXAMINERS

Boulder-based management consultant joins prestigious group to help further Baldrige Quality standards in Colorado business community

Boulder, CO, May 21, 2004 – Michael Watkins, a seasoned management consultant based in Boulder, CO, has recently been selected by the Colorado Performance Excellence (CPEx) program as an examiner for the 2004 Colorado Performance Excellence application cycle.

As an examiner, Watkins will review and evaluate applications submitted for CPEx rewards and recognition within the CPEx award levels. The CPEx Board of Examiners comprises leading experts selected from small, large, and non-profit business; professional and trade organizations; health care; education; and government organizations primarily in Colorado.

“Watkins was selected as an examiner for 2004 due to his exceptional leadership experience and qualities,” said Tom Mauro, executive director for CPEx. “We are pleased that he will be helping us further advance and recognize the efforts of Colorado organizations committed to quality and performance excellence."

Watkins is founder and president of Guild Associates, a management consulting firm serving businesses in various industries throughout the U.S. In this position he helps companies increase productivity and achieve other critical business goals through innovative performance management strategies. Previously, he served as president and COO of Generation21Learning Systems in Golden, CO; General Manager, Printrak International, Inc.; and Vice President/General Manager of Computer Data Systems in Rockville, MD.

“It is an honor to be part of the Colorado Performance Excellence Board of Examiners,” said Watkins. “I look forward to helping organizations in all sectors further the high standards set by the Baldridge Criteria for Performance Excellence.”Watkins’ term as a CPEx examiner will run through the 2004 Awards process that culminates with award notifications on October 1, 2004.

Organizations that have adopted the Colorado Performance Excellence framework have demonstrated:
• Increased organizational learning and development
• A sound management framework
• Proven financial results
• Documented benefits to employees, customers, the community, and other stakeholders
• Ability to use the state award as a stepping stone to the Baldrige National Quality Award

About Colorado Performance Excellence
Colorado Performance Excellence is a statewide program dedicated to enabling Colorado organizations to evolve and succeed through the effective application of the principles and practices embodied in the Baldrige Criteria for Performance Excellence. Incorporated in 1999 as a 501(c)(3) non-profit organization, CPEx is one of more than 45 similar state programs that exist throughout the U.S. It serves all Colorado organizations regardless of size, type, or economic sector. Any organization or individual seriously committed to reaping the many benefits of systematic performance improvement can benefit from participating in the CPEx community.

The CPEx Awards Program recognizes organizations for their achievements in performance excellence. Award applicants receive extensive feedback identifying the organization’s positive attributes and opportunities for improvement. Additionally, in the Fall of each year, CPEx formally recognizes role-model applicants for performance excellence achievements with three levels of awards.

About Guild Associates
Founded in 2001, Guild Associates, LLC, develops and executes growth-generating programs and systems for businesses in all industries, and government agencies. The company’s core purpose is to assist organizations in the pursuit of performance excellence. To achieve this goal, Guild Associates has assembled an alliance of highly accomplished professionals that work together to create customized programs in the areas of performance excellence, project management, e-learning and knowledge management, training and education, competency management, and systems integration. Guild Associates is led by Michael Watkins who has more than 17 years of diverse experience and a solid track record for substantial business growth. He has served as President, Vice President, Chief Operations Officer, and General Manager for several large corporations. He has both MBA and JD degrees.

More information about Michael Watkins and Guild Associates can be found at www.guildassocs.com or by calling 303.433.6305.

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BOULDER BUSINESS EXECUTIVE TO LEAD PANEL ON VALUES-ALIGNED LEADERSHIP SPONSORED BY COLORADO CHRISTIAN UNIVERSITY

Guild Associates founder teaches four-step process for generating growth by blending ethics with performance management

Boulder, CO, April 16, 2004 – While many corporate executives are scrambling to cover up their lack of ethics, a nationwide group of business professionals are coming together to discuss how to reestablish value-based decision making among the new generation of business leaders.

On Thursday, April 22, top business leaders will participate in the Colorado Christian University’s Values-Aligned Leadership Summit. A highlight of this event will be a panel discussion moderated by Michael Watkins, a professor of Business Law at CCU, and President of Guild Associates, a management consulting firm based in Boulder.

Through innovative leadership training programs, Watkins teaches companies throughout the U.S. how to align business practices with fundamental values that will drive decision-making processes at all levels. Business cultures built upon values-based decisions tend to maintain a positive brand image, rewarding customer relationships, and achieve higher growth levels, according to Watkins.

“Ethics significantly affect the bottom line,” says Watkins. “When decision-making processes, from customer service to the CEO’s office, are not based upon doing what is right for all parties involved, both consumers and businesses pay. Consumers pay as businesses end up raising their prices to compensate for losses associated with unscrupulous dealings and related fines; and businesses pay as revenue and customers are lost due to higher prices, and lack of respect.”

Businesses in any industry can thrive by following four simple steps:

1. Determine purpose and commitments: Every organization stands for something besides generating returns to share holders. Leaders must determine the core purpose and commitments and lead accordingly.

2. Defining values: Company leaders must define what is right and what is wrong behavior in specific situations and communicate these values to employees in a clear and methodical manner. Employees should be required to maintain specific moral and performance standards.

3. Integrity: Honest behavior must transcend all boundaries.

Companies must deal honestly and fairly with employees, partners, customers and government agencies.

4. Social Responsibility: A core part of any business’ values is what they do for the communities that support them. It is essential to give back assuring that your actions are environmentally and socially responsible, and by giving charitably.

“The bottom line is that consumers do care, and they should,” maintains Watkins. “Consumers want to do business with companies that stand for morally correct behavior, integrity, and customer advocacy; not those led by greedy leaders seeking personal wealth.”A 2001 nationwide poll showed that nearly two-thirds of respondents were not satisfied with America’s moral direction at the time.

For more information about the Values-Aligned Leadership Summit, contact Colorado Christian University School of Business at 303-963-3160.

More information about Michael Watkins and his values-aligned leadership programs can be found at www.guildassocs.com or by calling 303.433.6305.

About Guild Associates
Founded in 2001, Guild Associates, LLC, develops and executes growth-generating programs and systems for businesses in all industries, and government agencies. The company’s core purpose is to assist organizations in the pursuit of performance excellence. To achieve this goal, Guild Associates has assembled an alliance of highly accomplished professionals that work together to create customized programs in the areas of performance excellence, project management, e-learning and knowledge management, training and education, competency management, and systems integration. Guild Associates is led by Michael Watkins who has more than 17 years of diverse experience and a solid track record for substantial business growth. He has served as President, Vice President, Chief Operations Officer, and General Manager for several large corporations. He has both MBA and JD degrees.

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